Celuk village is the famous village in Bali as a tourist destination couse of the local resident is very proactive and full of innovation to the gold and silver crafting. This countryside is located sub district of Sukawati, Gianyar Regency and owns the individuality and excellence in production of gold and silver crafting. Most of them are Balinese professional, artistic and skillful of design development related to the silver and gold crafting.

The production of gold silver at this village have penetrated to the local, national and international markets. It can be measured from the type of artwork result and variation of ornament, good as present and also export commodity.

The type of gold and silver craft has been produced in this countryside are covering various of rings, bangles, chokers, earrings, mother of pearl, tusuk konde, broach and other types. Beside of that, Celuk workers are able to response the market demands and produce the modern product like medal, market and culture symbol. In spanning of artistic growth history, the silver and gold crafting had been started by a group of family pertained by clan pande.

From this family circle, the activity of gold and silver crafting has disseminated to entire society as a top professional which are previously as the farmer. In year 1970’s decades, it has been happened the change of countryside society culture significantly from agrarian society structure to industrial society structure of the crafting.

Even nowadays, some of them have jumped again to the economic structure of service by focusing in tourism industry. The changes and jumping movements of these structures have brought the new positive impact for prosperity. Celuk Village, Kuta and Ubud are the prosperous countryside in Bali by the higher residents income cause of tourism.